The line between coverage and skincare has been deliberately blurred. A new category of hybrid products addresses specific concerns with targeted, active ingredients while providing impeccable aesthetic correction. Color-correcting concealers, for instance, neutralize discoloration with pigment theory (green for redness, peach for dark circles) but are also formulated with caffeine to reduce puffiness or peptides to support skin firmness. Similarly, blemish treatments are designed to be worn invisibly, combining salicylic acid with soothing botanicals to heal while masking. These are strategic problem-solvers that work proactively beneath the surface while delivering flawless surface perfection.